Rusty Reid’s new single, “Piece of the Action,” doesn’t just echo the golden age of rock and roll — it drags it back into the spotlight, growling and grinning. Taken from his long-lost, now-resurrected double album The Unreasonables, the track is a swaggering, no-nonsense slice of raw, guitar-driven lust. No politics, no philosophy — just primal urges, pounding rhythms, and that all-important smirk behind the mic.
From the first riff, you know what kind of ride you’re in for. The guitars are hot and dirty, Rick Poss’s lead work practically dripping with that barroom, backroom, smoky club energy. The groove is tight but loose in all the right ways — like something you’d stumble across on vinyl in a box marked 1978, handle with care. There’s a definite throwback feel, but it never slips into parody or pastiche. This is music made by someone who lived it, not someone trying it on.
What really makes “Piece of the Action” work is its unselfconscious honesty. Reid isn’t reinventing the wheel here — he’s just making sure the damn thing still spins. There’s a little Stones swagger, a dash of early Tom Petty, maybe even a wink toward ZZ Top in the tone and attitude. It’s pure rock and roll — not stadium-sized or polished to death, but sweaty, sexy, and human. And in a musical era where that kind of grit feels increasingly rare, it’s refreshing as hell.
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