HOLY TRIGGER’s first single, “Witch”, exudes an undeniable allure from start to finish without ever seeming forceful or overbearing. The Parisian singer-songwriter, Ira Rokka, introduces the slow-building, groove-laden track, and we are immediately and irrevocably enchanted. The tune slides into our ears with a mischievous undercurrent, burrowing into the synapses to perpetually replay in our heads. We can practically hear and feel the metronomic heartbeat beneath the surface from the song’s onset, and the dark, syrupy cadence of her vocals glides effortlessly on the waves. There is a strange calmness and absolute certainty in her voice as if she’s only too aware of her powers of seduction and is delighted to wield them so fearlessly.
Sonically, it’s an almost impossible sound to categorize. It’s a track that embraces and toys with electronic textures in an elusive, magnetic fashion. The beat never shies away from its own slowness, letting the lust build. The sound is crisp, yet sticky. Melodically, it’s perfect. Not only is it memorable after just one listen, but you’ll want to rewind immediately to relish the details you might’ve missed: the deliberate echoing of voices, the cunning layering of melodies, and the way she subtly sharpens her voice just at the right moment when the lyrics dip their toes in the sultry, obsessive netherworld. “Witch” is a sonic mood, an auditory duration, an erotic vignette in and of itself, steeped in late-night alcohol, a restless electro haze, and just the right touch of dangerous edge.
And what’s truly thrilling about “Witch” isn’t just the music, but the commanding atmosphere that Ira Rokka and her HOLY TRIGGER aesthetic foster as well. There is a palpable feeling of being in control in the way each visual and audible detail unfolds throughout. It’s arousing, yet never desperate. Edgy, yet always chic. It wraps you up and lets you feel powerful, like the hero of your own film noir fantasy, in command, ready to embrace the untamed, visceral frenzy of sensuality in full, unbridled force. This track is not only for lovers of the electropop sound. “Witch” is for the audacious, the style-savvy, and, quite frankly, for anyone with a pulse.
English